[NPInfo] They pulled the "naughty nurse" Dentyne Ice Ad!

[np at c-zone.net]

This is a great accomplishment.
But, many of these silly/overtly 'hot' ads, and actresses dressing up in
abbreaviated sensual clothing as 'nurses' probably does more to interest
young women (ie. ages 13-20), together with travel nurse ads on t.v. &
newspapers showing hotties in sports cars & jogging on beaches, in a
career in nursing than all the "don't you want to help people" or "this is
a noble profession" type education and attempts put together!
Don't ever underestimate the power of peer pressure among adolescents and
young adults. Don't ever underestimate the power of young women
watching/remembering what it is that the young men are watching & wanting
to be that image/object/fanstasy/desired, etc. !
I'd be very interested in a psychological study being done where
advertisements/videos, etc. are showing to group of adolescent women,
including these very politically incorrect depictions of actresses posing
as 'nurses' juxaposed with legitimate videos/ads encouraging young women
to go into education, accounting, law, etc. - my bet is that they would
understand how silly/offensive the depictions of nurses were, but
'nursing' as a potential profession would definitely move upwards as
something they'd want to look at closer.


> I just got word from the Center for Nursing Advocacy that Cadbury Scheppes
>  PULLED the ad OFF  the market in response to the calls and letters from
> hundreds of nurses. I had written a letter also, and originally got a
> letter back saying that the ad was reviewed by a certain demographic in
> the population who approved it.  I and others wrote back saying that the
> stereotype of nurses is so persistent in the media historically, that the
> negative message about the "naughty nurse" would not stand out as
> shocking. Many other nurses wrote in making similar comments. Follow this
> link to read the entire story. Carla/Oregon
>
>   http://www.nursingadvocacy.org/news/2007/oct/06_dentyne.html
>
>
> Carla R. Anderson, FNP-C
>   Healing Presence Family Practice, PC
>   carla_rayne at yahoo.com
>   503 819 9726
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