[NPInfo] ACC Announcement on Talks with Pfizer

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-----Original Message-----
From: David Mittman <dmittman at advancedprac.com>
To: ACC Circle Circle <ACC-Circle at listserve.com>; PA Forum <PAForum at mc.duke.edu>; NPinfo <NPinfo at nurse.net>
Sent: Thu, 21 Feb 2008 1:24 am
Subject: [NPInfo] ACC Announcement on Talks with Pfizer


Pfizer/ACC Agreement On "Only your Doctor" Problem.?
?
N.Y. N.Y. (February 21, 2008)?
The American College of Clinicians (ACC) an organization that advocates for the nurse practitioner and physician assistant professions is pleased to announce a major agreement with Pfizer Pharmaceuticals regarding the language used in their direct to consumer advertising campaigns. This is the second major accord in the last few months on this issue, the last being with GlaxoSmithkline. In negotiations which are still being conducted, a number of agreements were made between Pfizer and the ACC relating to the problem of identifying who prescribes to the public in commercials designed to go directly to the consumer (DTC). The issue concerned phrases that suggest that "doctors" are the only clinicians who prescribe or the only professionals who are allowed to diagnose and treat most illnesses. As PAs and NPs are also allowed to diagnose and prescribe, a high majority of our members felt that these phrases were inaccurate and are commonly used by many different companies in their DTC campaigns.?
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As a result of these ongoing talks between the ACC and Pfizer, Pfizer has agreed that commercials that state "Only your doctor can prescribe" a particular product will be discontinued as these respective ad campaigns play out. Pfizer also did a complete analysis of all terms used in medical communications to try to come up with words that will satisfy all involved about what to label clinicians who prescribe when communicating with consumers. Because of this need, the organizations also agreed, in principle, to explore more consumer-centric solutions to nomenclature, which starts with a poll of the ACC members and other PAs and NPs to see if they can help us find a better solution than "healthcare professional" to use in these direct to consumer commercials. A survey will be posted on the ACC web site asking their members to try to identify a word to use that covers all professionals who commonly prescribe medications.?
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The ACC commends Pfizer for this action and for listening to the concerns of the many clinicians who contacted them. We ask that our members and all PAs and NPs across the country who are visited by Pfizer representatives take a minute out and thank their representatives for their company's positive reaction to, and recognition of, this issue. The American College of Clinicians is a professional organization representing for both nurse practitioners and physician assistants.?
? www.amcollege.org?
Here is the link to the title preference survey for DTC advertising.?
Please if you are an NP or PA complete the below survey.?
http://www.surveymonkey.com/s.aspx?sm=Jkya17aYV60Jc7fS2u7TIw_3d_3d?
?
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