[NPInfo] KIM AND BOB wrote Bayer and got an inappropriate answer.

[David Mittman]

Bob: Let's make this our next company to target.
I'll find out all of the pertinent info by tomorrow and post. I'd  
say, Director of Marketing would be fine.
That answer is totally unacceptable.................................
PEOPLE WE MUST LET THEM KNOW HOW WE FEEL WHEN I POST THE NAME AND  
ADDRESS.....
Let's let them know that the ad might test well but St. Joseph's, not  
BAYER will be the brand that 200,000 APCs will recommend.
Dave


On Feb 25, 2008, at 3:15 PM, Kimberly Spering wrote:

> And, of course, here is Bayer's "response" to my email about their  
> "physician-centric" advertising.  I did NOT use the word  
> "distasteful" in my correspondence, but merely stated that I found  
> it very poor that they did not recognize that we NPs and PAs also  
> prescribed aspirin to our patients. I will be happy to recommend a  
> generic ASA to my patients from this point on.
>
> And here is the link (hope it works) to contact Bayer...I was  
> unable to find a name and direct email address:
>
> https://www.bayerhealthcare.com/scripts/pages/en/press/SSL/contact.php
>
> Kim Spering, NP
>
>
>
> <<Dear Ms. Spering:
>
>
> Thank you for taking the time to contact Bayer HealthCare.  We  
> appreciate your
> comments about our recent advertising for BAYER Aspirin.
>
> We regret that you found this piece of advertising distasteful.   
> Please be
> assured that we do not want to offend our valued customers.
>
> This ad was designed to focus on the product's attribute of  
> efficacy in a way
> that is memorable.  All ads are tested prior to air and this  
> particular one
> scored positively.
>
> Thank you for letting us know your views.  If I may be of further  
> assistance,
> please feel free to contact me.
>
> Sincerely,
>
> Taren Werkheiser
>
> Consumer Advisor
>
> 0017939740
>
>
>
> For alternate languages please go to http:// 
> bayerdisclaimer.bayerweb.com>>
>
>
>
> ----- Original Message ----- From: <Surgblumm at aol.com>
> To: <dmittman at comcast.net>; <PAForum at mc.duke.edu>; <ACC- 
> Circle at listserve.com>; <npinfo at nurse.net>
> Sent: Monday, February 25, 2008 3:32 AM
> Subject: Re: [ACC-Circle] Bayer Aspirin COMMERCIAL PREVIEW-PEASE WRITE
>
>
>> WELCOME TO THE ACC-CIRCLE DISCUSSION LIST!
>> Strength in Unity: Join the ACC today: http://www.amcollege.org
>>
>> *********************************************************
>> Can someone please supply an e-mail address and a name for us to  
>> reply to?
>> I'll write as soon as I get it.
>> Bob
>>
>> Robert M. Blumm, MA, RPA-C, DFAAPA
>> President, American College of  Clinicians
>>
>> Courage is fear holding on a minute  longer.
>>
>>
>> In a message dated 2/24/2008 6:23:22 P.M. Eastern Standard Time,
>> dmittman at comcast.net writes:
>>
>>
>>
>>
>> http://mdchangetheworld.com/index.asp?bhcp=1
>
>