[NPInfo] KIM AND BOB wrote Bayer and got an inappropriate answer.
David Mittman
dmittman at advancedprac.com
Mon Feb 25 13:39:17 PST 2008
No. Why? because there are NP and PA State orgs in Florida that have
to work this out. The ACC is willing to coordinate a meeting between
the two groups. I do not think as a Past President of the NY PAs that
I would want some group coming in to tell/ask NY what to do. It
undermines the state organizations.
That being said we would love to help. Agreeing to use our "APC"
title position paper would be a first step for these groups. APC
beats subordinate anytime.
Dave
On Feb 25, 2008, at 4:05 PM, Havens, Shelby wrote:
>
> Dave:
>
> Are you willing to take on the State of Florida? Categorizing
> physician
> assistants and nurse practitioners as physicians' "subordinates" is
> not
> appropriate either.
>
> Best Regards,
>
> Shelby Havens, ARNP
>
>
> -----Original Message-----
> From: npinfo-bounces at nurse.net [mailto:npinfo-bounces at nurse.net] On
> Behalf Of David Mittman
> Sent: Monday, February 25, 2008 3:42 PM
> To: Kimberly Spering
> Cc: NPinfo; ACC Circle Circle; Bob Blumm
> Subject: [NPInfo] KIM AND BOB wrote Bayer and got an inappropriate
> answer.
>
> Bob: Let's make this our next company to target.
> I'll find out all of the pertinent info by tomorrow and post. I'd
> say, Director of Marketing would be fine.
> That answer is totally unacceptable.................................
> PEOPLE WE MUST LET THEM KNOW HOW WE FEEL WHEN I POST THE NAME AND
> ADDRESS.....
> Let's let them know that the ad might test well but St. Joseph's, not
> BAYER will be the brand that 200,000 APCs will recommend.
> Dave
>
>
> On Feb 25, 2008, at 3:15 PM, Kimberly Spering wrote:
>
>> And, of course, here is Bayer's "response" to my email about their
>> "physician-centric" advertising. I did NOT use the word
>> "distasteful" in my correspondence, but merely stated that I found
>> it very poor that they did not recognize that we NPs and PAs also
>> prescribed aspirin to our patients. I will be happy to recommend a
>> generic ASA to my patients from this point on.
>>
>> And here is the link (hope it works) to contact Bayer...I was
>> unable to find a name and direct email address:
>>
>> https://www.bayerhealthcare.com/scripts/pages/en/press/SSL/
>> contact.php
>>
>> Kim Spering, NP
>>
>>
>>
>> <<Dear Ms. Spering:
>>
>>
>> Thank you for taking the time to contact Bayer HealthCare. We
>> appreciate your
>> comments about our recent advertising for BAYER Aspirin.
>>
>> We regret that you found this piece of advertising distasteful.
>> Please be
>> assured that we do not want to offend our valued customers.
>>
>> This ad was designed to focus on the product's attribute of
>> efficacy in a way
>> that is memorable. All ads are tested prior to air and this
>> particular one
>> scored positively.
>>
>> Thank you for letting us know your views. If I may be of further
>> assistance,
>> please feel free to contact me.
>>
>> Sincerely,
>>
>> Taren Werkheiser
>>
>> Consumer Advisor
>>
>> 0017939740
>>
>>
>>
>> For alternate languages please go to http://
>> bayerdisclaimer.bayerweb.com>>
>>
>>
>>
>> ----- Original Message ----- From: <Surgblumm at aol.com>
>> To: <dmittman at comcast.net>; <PAForum at mc.duke.edu>; <ACC-
>> Circle at listserve.com>; <npinfo at nurse.net>
>> Sent: Monday, February 25, 2008 3:32 AM
>> Subject: Re: [ACC-Circle] Bayer Aspirin COMMERCIAL PREVIEW-PEASE
>> WRITE
>>
>>
>>> WELCOME TO THE ACC-CIRCLE DISCUSSION LIST!
>>> Strength in Unity: Join the ACC today: http://www.amcollege.org
>>>
>>> *********************************************************
>>> Can someone please supply an e-mail address and a name for us to
>>> reply to?
>>> I'll write as soon as I get it.
>>> Bob
>>>
>>> Robert M. Blumm, MA, RPA-C, DFAAPA
>>> President, American College of Clinicians
>>>
>>> Courage is fear holding on a minute longer.
>>>
>>>
>>> In a message dated 2/24/2008 6:23:22 P.M. Eastern Standard Time,
>>> dmittman at comcast.net writes:
>>>
>>>
>>>
>>>
>>> http://mdchangetheworld.com/index.asp?bhcp=1
>>
>>
>
> _______________________________________________
> NPInfo mailing list
> NPInfo at nurse.net
> http://lists.nurse.net/mailman/listinfo/npinfo
> *****************************
>
> _______________________________________________
> NPInfo mailing list
> NPInfo at nurse.net
> http://lists.nurse.net/mailman/listinfo/npinfo
> *****************************
More information about the NPInfo
mailing list