[NPInfo] Fwd: [ACC-Circle] Letter to and Bayer Consumer Brands//PLEASE WRITE

[David Mittman]

Please send letters!!! Also on the bottom could we write cc: ACC.org
Much thanks.

Begin forwarded message:

> From: "Elayne DeSimone" <elayned at gmail.com>
> Date: February 28, 2008 3:08:35 PM EST
> To: "David Mittman" <dmittman at comcast.net>
> Cc: "ACC Circle Circle" <ACC-Circle at listserve.com>
> Subject: Re: [ACC-Circle] Letter to and Bayer Consumer Brands// 
> PLEASE WRITE
>
> Hi all,
> I sent my letters out today. Lets REALLY blast them with as much  
> mail as possible. This is how we began the Pfizer campaign, the  
> executive committee was then able to gain entry into a meeting and  
> begin to negotiate change. And Bayer thinks that MDs change the  
> world!!!
> Elayne DeSimone
> President Elect, ACC
>
> On Tue, Feb 26, 2008 at 4:15 PM, David Mittman  
> <dmittman at comcast.net> wrote:
> WELCOME TO THE ACC-CIRCLE DISCUSSION LIST!
> Strength in Unity: Join the ACC today: http://www.amcollege.org
>
> *********************************************************
> Hi Everyone:
> Was not able to obtain email addresses but
> here are two people to write to and a sample letter. Bayer is widely
> advertised and now we can actually get to these people before this
> commercial is on every news program giving what we feel is an
> inappropriate message to our patients.
> Please take a minute to customize the below letter, address an envelop
> [e and mail it. Let's see if our collective strength can have an
> effect on Bayer.
>
> Here is the ad. Please view:  http://mdchangetheworld.com/index.asp?
> bhp=1
> ------------------------------------------------------------
> Gary Balkema
> President
> AND
> Andrew Nestler
> Director of Sales
> Bayer Consumer Products
> 36 Columbia Turnpike
> Morristown, NJ  07962
>
> Dear Mr. Nestler:
> Recently I was able to view a direct to consumer ad that will target
> patients about Bayer Aspirin.
> I was truly concerned and taken aback about how "doctor/physician"
> centric the ad is and wonder if you have considered nurse
> practitioners (NPs) and physician assistants (PAs) when putting
> together this campaign. Both of these professions are allowed to
> practice in the same way physicians do. Both these professions
> diagnose and treat heart disease and both of these professions are
> now allowed to prescribe in all 50 states.
> In using language such as  "see your doctor" "you and your doctor"
> and other such phrases multiple times and just to view the ad
> campaign's name, you are doing much to maintain the notion among the
> public that the only professionals to see for healthcare are
> "doctors". If you do not believe that please do not say it and also
> please let me know. If you do not let me know, I will not recommend
> your products. There are now about 180,000 PAs and NPs in practice
> across America. There was an article about both professions and how
> we relate to DTC advertising by some of my colleagues in the December
> 2007 issue of DTC Perspectives Magazine. Also, a number of PAs and
> NPs have already registered negative feedback via your MDchangethe
> world.com website and were told that Bayer is sorry but "the ad
> tested well". I guess that says it all.
> I respectfully ask that you use the phrase "healthcare professional"
> instead of doctor so that consumers will realize there are others on
> the team who can diagnose, treat and prescribe, not just the doctor.
> Please feel free to contact me with any questions.
> Eagerly awaiting your reply,
> XXXXXXX XXXXXXX
> address
> email
>
> ---------------------------------------------------------------------- 
> --
> -------
> Bayer Consumer Products
> Aleve
> Bronchaid
> Alka-Seltzer
> Midol
> Neo-Synepherine
> Bactine
> Citrical
> Bayer ASA Pdts
> RID
> Vanquish
> Campo-Phenique
> *********************************************************
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> Wear your professions patch proudly. If enough of us do, we will  
> have a great PR campaign. WE NOW ALSO HAVE PINS.@$5.00 EACH
> http://amcollege.org/Patches.html
>
> Friends, do your hands lack that dishpan look? Get BRIGHT-O--makes  
> old bodies new. (This message brought to you by Howard, Fine, and  
> Howard.)
>
>
>
>
> -- 
> Best, Elayne