[NPInfo] Interesting book for docs

[David Mittman]

Physician Entrepreneurs: Going Retail







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Business strategies to grow beyond traditional practice models

Traditional “one-visit-at-a-time” practice models are going by the  
wayside. When it comes to staying competitive, physicians must choose  
their battles. Costs are up, reimbursement is down, and smarter  
consumers require convenient, high quality care. Smart decisions  
about how and where to spend your money make all the difference when  
trying to stand out in today’s crowded healthcare market.

How to stay in the game
Most practices already offer some core service lines. But to truly  
keep up with consumer demand, you need to ensure that your services  
make financial sense for your practice, meet your community’s needs,  
and can still drive new business. With an eye toward consumerism,  
Physician Entrepreneurs: Going Retail will give you the know-how to  
help your practice:

Identify and implement retail service lines and ancillaries
Gain an edge on the competition
Boost revenue
Meet consumer needs
Increase patient traffic and satisfaction
Big-picture, bottom-line advice
Published by HealthLeaders Media and written by respected physician  
authorities from The Coker Group, this new book provides sound  
business strategies to successfully analyze your finances and current  
portfolio and make an informed decision about the future of your  
organization. With Physician Entrepreneurs: Going Retail, you’ll get  
proven tips and tools to identify your strongest areas of growth,  
assess the competition, determine your community’s needs, and grow  
your practice beyond the traditional model.

Real-world case studies offer valuable lessons
Physician Entrepreneurs: Going Retail also includes real-world case  
studies from both primary care and specialty practices across the  
country. Backed by years of experience working with practices,  
hospitals, and integrated models nationwide, authors from The Coker
Group offer an insider view of what has and hasn’t worked in the  
business of healthcare.

Take a look at what you’ll get
Practical and easy to read, this comprehensive guide covers all the  
critical factors
to consider for growing your practice.

Physician Entrepreneurs: Going Retail includes these topics:

Market analysis: The importance of patient choice, satisfaction, and  
convenience
in today’s healthcare market
Developing a retail mind-set: Creating an “experience” (e.g.,  
staff training in
customer service, scheduling access strategies, location and office  
design, etc.)
Conducting feasibility studies: Determining the proper service line  
based on
community need, practice specialty, and market competition
Show me the numbers: Measuring ROI for retail service line investments
Organizational challenges and changes: Implementation strategies to  
ensure
a smooth transition when adding a retail service line
Getting paid: Potential obstacles and pitfalls when adding ancillary  
services
and products
Marketing strategies: Leveraging transparency and marketing to  
promote new
service lines
Strategic alignment and collaboration: Pros and cons of partnering  
with other
groups or hospitals

Whether you’re a physician leader, office manager, or practice  
administrator, Physician Entrepreneurs: Going Retail is a must-have  
tool for becoming the healthcare provider of choice in your community.